Fast food chains all want your loyalty, and the way they go after it is through their apps. Nearly every major brand has a rewards program, but they don’t all deliver the same experience. Some pile on ...

Understanding the Context

WCPO Cincinnati: Which fast food apps deliver the best rewards for your money? Do these apps deliver long-term value? I hit the drive-thrus to ask customers if these apps offer real value. "I've had free whole meals before, yes, just from points," Xia Harris said about Chick-fil ...

Key Insights

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