Forbes: How Companies Can Appeal To The New Generation Of Fitness Enthusiasts Even if you have the best gym, fitness studio or personal training services, it's often still hard to attract new fitness clients consistently. Solid fitness marketing strategies are a must for new ... Fitgurú on MSN: Is functional fitness a lie?

Understanding the Context

10 claims experts say are mostly marketing hype Is functional fitness a lie? 10 claims experts say are mostly marketing hype Over the past 18 years, my agency has worked on countless fitness accounts. In doing so, I've noticed that younger generations are redefining the fitness industry with a new approach to staying fit ... What if everything you’ve heard about “functional fitness” isn’t as effective as advertised?

Key Insights

A growing wave of experts is challenging the industry’s most popular promises.