Life Time fitness is trying to grow its brand by investing in America's fastest-growing sport, pickleball, and expanding its offerings. The upscale fitness company has teamed up with Lululemon, naming ... Life Time is leaning into premium offerings and higher prices, a bet that’s paying off.

Understanding the Context

Founder and CEO Bahram Akradi said the fitness company continues to move away from a traditional gym model built ... CNBC: Life Time fitness leans into pickleball with Lululemon partnership, new courts and more Life Time fitness leans into pickleball with Lululemon partnership, new courts and more Palm Beach Post: Life Time Fitness to open facility at Uptown Boca in suburban Boca Raton Life Time Fitness will open a location at the Uptown Boca shopping complex west of Boca Raton, filling a space formerly set aside for a movie theater. The Minnesota-based fitness chain will lease ... Life Time Fitness to open facility at Uptown Boca in suburban Boca Raton Star Tribune on MSN: Life Time’s embrace of ‘athletic country club’ approach is working