The Drum: Weight Watchers sheds McCann for Wieden: Free apps taking their toll? Weight Watchers announced that its app will now sync with activity trackers Jawbone and Fitbit so that users of the diet and food logging program can see how their fitness data correlates with their ... A new Weight Watchers app geared specifically towards kids as young as 8 is stirring some controversy.

Understanding the Context

Kurbo is the app specifically designed to change kids eating habits and provide results. It uses ... CBS News: Weight Watchers diet app collected data on kids as young as 8, FTC says WW International — formerly known as Weight Watchers — and a subsidiary used a diet app to illegally collect personal data on children as young as eight, the Federal Trade Commission said Friday. In a ...

Key Insights

Weight Watchers diet app collected data on kids as young as 8, FTC says Los Angeles Times: Appiphilia: The skinny on Weight Watchers app for iPhone WBAL: Weight Watchers’ app for kids draws backlash from parents, calls for boycott (NEW YORK) — More than 78,000 people have signed a petition online calling on WW, formerly Weight Watchers, to remove its new app aimed at children ages 8 to 17. The app, called Kurbo by WW, is ... Weight Watchers’ app for kids draws backlash from parents, calls for boycott David Kirchhoff, Weight Watchers' president and CEO announced yesterday that Weight Watchers will soon submit an iPhone application to Apple in an effort to provide "convenience and information on ...