NPR's Mary Louise Kelly talks with branding expert Allen Adamson of the company Metaforce about the news that Weight Watchers will now be known as "WW" and Dunkin Donuts as Dunkin'. Two companies with ... these Baked blueberry donuts are just two weight watchers points each!

Understanding the Context

Serves 8 Be sure to check out our list of the best Weight Watchers snacks to take on the go. And if you’re not already a Weight ... The Telegraph: Why Weight Watchers' Name Change Will Fail, But Dunkin's Won't Weight Watchers recently announced that it plans to change the name of the company to "WW." The reasoning was that it wants to offer more diverse services, such as wellness support, instead of simply ...